BT's Fusion Phone
June '05, BT launches world's first combined and fixed mobile phone and calls the service:
BT Fusion "the best of both worlds".
BT states that it is taking a world lead in pushing forward fixed-mobile convergence and BT Fusion will form a significant part of their growth plans.
How it works.
BT Fusion works just like a mobile phone when you are out and about, but switches automatically and seamlessly onto a BT Broadband line when you get home.
Customers who want to sign up for BT Fusion ready for full roll-out can register their interest at www.bt.com/btfusion.
For instance, a BT Fusion 10-minute off-peak rate mobile call from home will cost up to 95 per cent less than the same call using a typical mobile competitor package.
"We promised to launch the world's first seamless combined fixed and mobile service and now we're doing it", says Ian Livingston, CEO for BT Retail.
It is all made possible by a special access point installed in the home, called the BT Hub, which uses Bluetooth wireless technology to switch the BT Fusion handset seamlessly to the broadband line, even in mid-call.
The cornerstone of this strategy is BT Broadband which can be wirelessly enabled – to link up everything from your PC, laptop, games console to your home security system – and now your mobile phone.
A recent survey of BT Broadband customer revealed that as many as 19% had experienced problems with mobile coverage in the home.
BT Fusion can offer customers large savings by allowing calls to UK landline numbers to be charged at BT landline rates of 5.5p for up to an hour for all off-peak calls and 3p a minute at peak times.
The BT hub also works as a wireless (Wi-Fi) router, enabling the user to connect up PCs, laptops, games consoles and printers wirelessly around the home.
Calls over broadband in the home means customers can make a mobile call but with the quality of a fixed-line and worry less about the signal being lost or dropping out.
Top of this BT's combined fixed & mobile phone page.